Table of Contents
The context
I2026 begins with a dynamic, selective property market that is increasingly focused on quality. After years of fluctuations, prices are returning to moderate growth, while the rental sector is seeing a more marked increase, driven by strong demand and a shortage of available properties.
In this scenario, the Romagna Riviera – and in particular Cervia, Milano Marittima, Pinarella and Tagliata – remains one of the most attractive areas in Italy, both for those looking for a holiday home and for those wishing to invest in a property to generate income.
- Braghettoni recommend
Those who own a property and are considering renting it out can achieve excellent results in 2026. However, it is important to present the property in an impeccable manner and define a clear rental strategy: annual, seasonal or mixed.
Sales prices: moderate but steady growth
Forecasts for 2026 indicate an average increase in property prices of around 3%. This is not a boom, but rather a consolidation: well-located, efficient and already renovated properties continue to be the most sought after.
But what’s happening on the Riviera?
- Strong interest in three- and four-room flats near the sea
- Stable demand for quality second homes
- Faster sales times for ready-to-use properties
- Greater selectivity on the part of buyers
Rents rising sharply: +8% expected in 2026
The real star of 2026 is the rental market. Demand exceeds supply, both for annual and seasonal rentals.
Why does this happen?
- Growth of smart working
- Increase in requests for long stays
- Growing interest in living by the sea all year round
- Limited supply of efficient and modern properties
The Romagna Riviera is one of the most sought-after areas: Cervia and Milano Marittima attract not only tourists, but also professionals and families looking for quality of life, services and a safe environment.
- Braghettoni recommend
Anyone thinking of selling in 2026 should focus on presenting the property well: a well-maintained, updated home with complete documentation sells faster and at a better price. Even small, targeted improvements can make a difference.
Energy efficiency: the factor that makes the difference
Properties with a good energy rating are in high demand and retain their value better over time. In 2026, interest in new-generation windows and doors, heat pumps, thermal insulation, photovoltaic systems and home automation systems for energy saving will grow.
Buyers are looking for homes that are ready to move into, without any major work to be done.
- Braghettoni recommend
Before selling, we work with you to assess which improvements can increase the value of the property without excessive investment. Sometimes, simply improving the efficiency of a few key elements is enough to make a home much more appealing.
Holiday homes: what buyers are looking for today
Holiday homes remain a dream for many Italians, but in 2026 buyers are more careful and informed. Turnkey properties are the quickest to sell.
The most requested features:
- location close to the sea and terraces suitable for outdoor living
- parking space and lift
- well-kept outdoor areas and
- well-managed condominium with medium-high energy rating
The Riviera versus big cities: two different markets
While demand in large cities is driven by students, workers and investors, on the Riviera, quality of life remains the decisive factor and a balanced mix prevails between:
- families seeking a second home
- rental-oriented investors
- residents who wish to live near the sea all year round
The Romagna Riviera continues to grow thanks to:
- excellent services, cycle paths and sustainable mobility
- events all year round, with a quality of life above average
- greater safety and liveability
More and more people are choosing to live by the sea permanently, not just in the summer.
Renovating in 2026: opportunities and advantages
2026 sees a resurgence of interest in properties requiring renovation, thanks to targeted incentives, more accessible mortgages and greater availability of specialised companies.
- Braghettoni recommend
If you are thinking of selling a property in need of renovation, we can help you enhance its value with a clear and realistic plan. Buyers appreciate it when they can immediately see the potential.
